Over a friendly pint at the Grenadier pub in London, car enthusiast and experienced adventurer Jim Ratcliffe, INEOS Chairman, identified a gap in the market for a stripped-back, utilitarian 4x4. This became our vision — to build a no-nonsense 4x4, engineered to overcome all conditions and withstand the daily punishment you put it through. For those who depend on a vehicle as a hard-working tool, wherever they are in the world.

We’re now turning that vision into a reality. More than 200 of the world’s best engineers are deep into the task at hand, building the Grenadier from the ground up. With every decision based solely on utility. No design for design’s sake. Function over form, every step of the way. Built on purpose.

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